Work Experience

Marketing Manager 
Clearsense, LLC — Jacksonville, FL
March 2020 to Present

  • Develop strategic marketing plan to meet company goals and objectives
  • Develop and maintain the annual marketing budget
  • Develop and coordinate marketing programs including sales support, public relations, social media, website, and corporate sponsorships
  • Develop plans and promotions to improve market penetration and meet corporate objectives
  • Ensure all marketing and promotional materials reflect established brand and messaging
  • Track and report progress for each marketing program to ensure it meets established objectives
  • Develop, publish, and manage social media and web content including but not limited to articles, white papers, case studies, and blog posts
  • Provide the sales team with campaign tools and general information to effectively attract and retain target customers
  • Coordinate and facilitate tradeshows and other events

Multimedia Marketing Consultant 
Times-Union Media — Jacksonville, FL
July 2017 to March 2020

  • Consult local businesses to strategize cohesive marketing campaigns, including print and digital solutions
  • Manage and track several client projects and ad campaigns
  • Work with the design team to ensure clients’ needs are met and brand integrity for several businesses remains consistent
  • Assist on client video shoots for Matt About Jax video series
  • Coordinate print and digital ad scheduling, ensuring clients meet news deadlines

Marketing & Business Development Coordinator
Taylor, Day, Grimm & Boyd — Jacksonville, FL
May 2015 to June 2017

  • Develop content and design strategy for website redesign
  • Coordinate firm’s and individual attorneys’ marketing activities
  • Plan firm-hosted events and coordinate attending seminars and conferences
  • Design marketing materials
  • Cultivate new client relationships by implementing business development strategy
  • Facilitate client development marketing and client service programs
  • Develop and execute public relations plan
  • Ensure law firm abides by The Florida Bar Ethics for marketing and advertising efforts
  • Maintain brand identity and voice consistency across marketing channels
  • HR responsibilities: writing job descriptions and posting available positions, collecting resumes, screening and interviewing potential candidates for new-hire positions at firm

Content & Communications Specialist
Unigo Group — Jacksonville, FL
March 2014 to May 2015

  • Manage blog content and calendars for a network of sites
  • Write, edit, and publish SEO blog and website content
  • Develop and operate a student blogger network, including generating leads and managing student writers
  • Develop content for articles, promotional copy, presentations, video scripts, etc.
  • Edit, refresh, and repurpose content across a network of sites
  • Ensure online content is optimized for search engines and consistent with brand strategies
  • Plan and craft email marketing and re-contact campaigns to maximize engagement across the network
  • Design brochures, flyers, digital banner ads, and other promotional materials
  • Grade scholarship essays to help choose the award winner
  • Measure and report traffic and revenue patterns and results of communication efforts
  • Recommend and implement strategies for communicating with educators, network partners, clients, and site visitors to clearly convey brand/product missions, goals, and values
  • Assist in trade shows (NACAC 2014), marketing events, and client meetings

Communications Specialist
YMCA of Florida’s First Coast — Jacksonville, FL
August 2010 to September 2013

  • Write, develop, and maintain website content
  • Review and update website design and user experience
  • Interact with members and create posts and contests on Facebook and Twitter
  • Implement brand new mobile app (ActiveLife)
  • Write and design member email newsletters and track the progress of campaigns
  • Write and edit brochures, flyers, presentations, press releases, video scripts, and annual reports
  • Photograph and film for print ads, online videos, TV commercials, and special events
  • Design flyers, website images, postcards, registration forms, and online and print ads
  • Contribute to team brainstorming meetings and promotional campaign development


Bachelor of Science in Advertising
University of Florida, Gainesville, FL
Graduated December 2009
Magna Cum Laude, Minored in Dance


  • Adobe Creative Suite: Illustrator, Photoshop, InDesign, & DreamWeaver
  • Microsoft Office: Word, Excel, Powerpoint, & Outlook
  • Google Certified: AdWords Search Basics, Digital Sales Certification
  • CRM platforms, including Hubspot, SugarCRM, and Salesforce
  • HTML Coding
  • Email Marketing: Constant Contact, MailChimp, & Maestro
  • Basecamp (Project Management)
  • Copywriting and Editing
  • Photography and Videography
  • SEO and SEM best practices
  • Event planning
  • Website Management: WordPress & Expression Engine
  • Social Media (both organic and PPC campaigns): Facebook, Instagram, LinkedIn, and YouTube

Professional Memberships

Gator Club of Jacksonville, Board Member
Young Alumni Committee, Communications Committee
June 2018 – June 2020

Legal Marketing Association, Southeast Chapter Member
June 2015 – July 2017

Lori Grandstaff
P: 904.704.0112

Michelle Moore
VP of Marketing & Communications
YMCA of Florida’s First Coast
P: 904.265.1783

Additional recommendations are available by request and on LinkedIn.

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