Resume

Work Experience
Marketing & Business Development Coordinator
Taylor, Day, Grimm & Boyd — Jacksonville, FL
May 2015 to Present

  • Develop content and design strategy for website redesign
  • Coordinate firm’s and individual attorneys’ marketing activities
  • Plan firm-hosted events and coordinate attending seminars and conferences
  • Design marketing materials
  • Cultivate new client relationships by implementing business development strategy
  • Facilitate client development marketing and client service programs
  • Develop and execute public relations plan
  • Ensure law firm abides by The Florida Bar Ethics for marketing and advertising efforts
  • Maintain brand identity and voice consistency across marketing channels
  • HR responsibilities: writing job descriptions and posting available positions, collecting resumes, screening and interviewing potential candidates for new-hire positions at firm

Content & Communications Specialist
Unigo Group — Jacksonville, FL
March 2014 to May 2015

  • Manage blog content and calendars for network of sites
  • Write, edit, and publish SEO blog and website content
  • Develop and operate student blogger network, including generating leads and managing student writers
  • Develop content for articles, promotional copy, presentations, video scripts, etc.
  • Edit, refresh, and repurpose content across network of sites
  • Ensure online content is optimized for search engines and consistent with brand strategies
  • Plan and craft email marketing and re-contact campaigns to maximize engagement across network
  • Design brochures, flyers, digital banner ads, and other promotional materials
  • Grade scholarship essays to help choose award winner
  • Measure and report traffic and revenue patterns and results of communication efforts
  • Recommend and implement strategies for communicating with educators, network partners, clients, and site visitors to clearly convey brand/product missions, goals, and values
  • Assist in trade shows (NACAC 2014), marketing events, and client meetings

Communications Specialist
YMCA of Florida’s First Coast — Jacksonville, FL
August 2010 to September 2013

  • Write, develop, and maintain website content
  • Review and update website design and user experience
  • Interact with members and create posts and contests on Facebook and Twitter
  • Implement brand new mobile app (ActiveLife)
  • Write and design member email newsletters and track progress of campaigns
  • Write and edit brochures, flyers, presentations, press releases, video scripts, and annual reports
  • Photograph and film for print ads, online videos, TV commercials, and special events
  • Design flyers, website images, postcards, registration forms, and online and print ads
  • Contribute to team brainstorming meetings and promotional campaign development

Education
Bachelor of Science in Advertising
University of Florida, Gainesville, FL
Graduated December 2009
Magna Cum Laude, Minored in Dance

Skills

  • Adobe Creative Suite: Illustrator, Photoshop, InDesign, & DreamWeaver
  • Microsoft Office: Word, Excel, Powerpoint, & Outlook
  • HTML Coding
  • Email Marketing: Constant Contact & Maestro
  • Basecamp (Project Management)
  • Copywriting and Editing
  • Photography and Videography
  • SEO (Experience with Google Analytics)
  • Website Management: WordPress & Expression Engine
  • Social Media: Twitter, Facebook, YouTube, Pinterest, Instagram, Google+

Professional Memberships
Legal Marketing Association, Southeast Chapter Member
June 2015 – Present

  • LMA Southeast Regional Conference, first-time attendee
    Atlanta, GA
    September 2015
  • LMA Annual Conference, attendee
    Austin, TX
    April 2016

References
Lori Grandstaff
VP of Product Development
Unigo Group
P: 904.704.0112
E: lorigrandstaff@gmail.com

Michelle Moore
VP of Marketing & Communications
YMCA of Florida’s First Coast
P: 904.265.1783
E: mmoore@firstcoastymca.org

Additional recommendations are available by request and on LinkedIn.

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