Work Experience

Growth Marketing Manager 
Aon — Remote
October 2023 to Present

• Marketing Activation: Generate demand targeting HR Buyers for Talent Solutions in the North America market. This includes planning and delivering various marketing activities (events, email campaigns, social, webinars, podcasts, etc) based on specific growth priorities.
• Cross-functional Teams: Serve as the key liaison for the solution line and commercial leaders and global marketing team. Partner with various specialized marketing teams (design, paid media, events) to implement and manage strategic demand generation marketing plans.
• Regional Marketing Support: Serve as the marketing support for all East and South regional Aon offices. Help to coordinate events and sponsorships.

Marketing Manager 
Clearsense, LLC — Remote / Jacksonville, FL
March 2020 to October 2023

• Develop strategic marketing plan to meet company goals and objectives
• Develop and maintain the annual marketing budget
• Develop and coordinate marketing programs including sales support, public relations, social media, website, and corporate sponsorships
• Develop plans and promotions to improve market penetration and meet corporate objectives
• Ensure all marketing and promotional materials reflect established brand and messaging
• Track and report progress for each marketing program to ensure it meets established objectives
• Develop, publish, and manage social media and web content including but not limited to articles, white papers, case studies, and blog posts
• Provide the sales team with campaign tools and general information to effectively attract and retain target customers
• Coordinate and facilitate tradeshows and other events

Multimedia Marketing Consultant 
Times-Union Media — Jacksonville, FL
July 2017 to March 2020

• Consult local businesses to strategize cohesive marketing campaigns, including print and digital solutions
• Manage and track several client projects and ad campaigns
• Work with the design team to ensure clients’ needs are met and brand integrity for several businesses remains consistent
• Assist on client video shoots for Matt About Jax video series
• Coordinate print and digital ad scheduling, ensuring clients meet news deadlines

Marketing & Business Development Coordinator
Taylor, Day, Grimm & Boyd — Jacksonville, FL
May 2015 to June 2017

• Develop content and design strategy for website redesign
• Coordinate firm’s and individual attorneys’ marketing activities
• Plan firm-hosted events and coordinate attending seminars and conferences
• Design marketing materials
• Cultivate new client relationships by implementing business development strategy
• Facilitate client development marketing and client service programs
• Develop and execute public relations plan
• Ensure law firm abides by The Florida Bar Ethics for marketing and advertising efforts
• Maintain brand identity and voice consistency across marketing channels
• HR responsibilities: writing job descriptions and posting available positions, collecting resumes, screening and interviewing potential candidates for new-hire positions at firm

Content & Communications Specialist
Unigo Group — Jacksonville, FL
March 2014 to May 2015

• Manage blog content and calendars for a network of sites
• Write, edit, and publish SEO blog and website content
• Develop and operate a student blogger network, including generating leads and managing student writers
• Develop content for articles, promotional copy, presentations, video scripts, etc.
• Edit, refresh, and repurpose content across a network of sites
• Ensure online content is optimized for search engines and consistent with brand strategies
• Plan and craft email marketing and re-contact campaigns to maximize engagement across the network
• Design brochures, flyers, digital banner ads, and other promotional materials
• Grade scholarship essays to help choose the award winner
• Measure and report traffic and revenue patterns and results of communication efforts
• Recommend and implement strategies for communicating with educators, network partners, clients, and site visitors to clearly convey brand/product missions, goals, and values
• Assist in trade shows (NACAC 2014), marketing events, and client meetings

Communications Specialist
YMCA of Florida’s First Coast — Jacksonville, FL
August 2010 to September 2013

• Write, develop, and maintain website content
• Review and update website design and user experience
• Interact with members and create posts and contests on Facebook and Twitter
• Implement brand new mobile app (ActiveLife)
• Write and design member email newsletters and track the progress of campaigns
• Write and edit brochures, flyers, presentations, press releases, video scripts, and annual reports
• Photograph and film for print ads, online videos, TV commercials, and special events
• Design flyers, website images, postcards, registration forms, and online and print ads
• Contribute to team brainstorming meetings and promotional campaign development

Education

Bachelor of Science in Advertising
University of Florida, Gainesville, FL
Graduated December 2009
Magna Cum Laude, Minored in Dance

Skills

• Adobe Creative Suite: Illustrator, Photoshop, InDesign, & DreamWeaver
• Microsoft Office: Word, Excel, Powerpoint, & Outlook
• Google Certified: AdWords Search Basics, Digital Sales Certification
• CRM platforms, including Hubspot, SugarCRM, and Salesforce
• HTML Coding
• Email Marketing: Constant Contact, MailChimp, & Maestro
• Basecamp (Project Management)
• Copywriting and Editing
• Photography and Videography
• SEO and SEM best practices
• Event planning
• Website Management: WordPress & Expression Engine
• Social Media (both organic and PPC campaigns): Facebook, Instagram, LinkedIn, and YouTube

References
Available by request.